About Us

Urban Home Trading


Welcome to excellence!

Urban Home Trading has been established since the past four decades as a division of Al Safeer Group; located at Safeer Mall, Al Khan–Sharjah. Our showroom has a humongous area spanning more than 65,000sq ft., providing a single window sourcing option for all your HORECA needs.

The products and services are designed to cater the urban society being high in quality and offering value for products. We import across all continents of the world, having a client and supplier base from over 40 countries and owning local manufacturing houses of-mattresses, sofas and furniture.
Our line of business revolves around HORECA, Distribution Network, Projects, Uniforms, Corporate Gifts and Online shopping.

The core strength of Urban Home lies in its team of 350 dedicated professionals with their motto being together each achieves more. With a ‘no compromise’ attitude in our service, we strongly believe in over delivering our customers’ expectations at all times. Our well-coordinated logistics team ensures prompt delivery of the products.



To become a prime brand amongst the hoteliers by providing the best HORECA products and services, beyond borders.



Our mission at Urban Home is to captivate the clients by offering magnificent and unique experiences with a touch of mastery.



We uphold high ethical standards We empower our people to strive for the best We establish cliental relationships that make an optimistic difference

About Al Safeer Group

Al Safeer Group is a conglomerate with interests in retail, shopping malls, cinemas, food outlets, real estate, furniture, manufacturing, advertising, trading and more! Al Safeer group is fuelled in its corporate vision of ‘excellence in service’ by a team of over 6000 dedicated professionals under the able stewardship of founder chairman & CEO, J.P. Kalwani and Group COO, Mahesh J. Kalwani.

The amazing growth of Al Safeer Group is owned by the vision and guidance of its dynamic Chairperson, MR. J.P. Kalwani, who has taken the company from strength to strength since its inception from the last four decades. To know more about Al Safeer Group visit http://www.safeergroup.com/

Our Clients